Progress Careers 2024 For Marketing Data and Insight Leader

Progress Careers 2024 for its Marketing Data and Insight Leader, Progress Drive is organizing Off Campus Drive for candidates in Any Batch. In order to apply, candidates should have degree in Bachelors Degree. If you are interested, Please apply as soon as possible.

Company Name: Progress

Role: Marketing Data and Insight Leader

Location: Work From Home

Experience: Freshers

Qualification: Bachelors Degree

Batch: Any Batch

Job Type: Work From Home

Salary: Best in Industry

Progress Careers 2024

Job Summary:

Progress is an experienced, trusted provider of products designed with customers in mind, so they can develop the applications they need, deploy where and how they want and manage it all safely and securely. We take pride in what we do, always valuing the whole person—at work and in life. Our diverse life experiences enrich our culture because people power progress.

Join us as a Marketing Data and Insight Leader to lead our marketing analytics and reporting efforts. In this role, you will manage a few Marketing Operations Analyst individuals while also being directly responsible for analyzing marketing data, creating insightful reports, and providing actionable recommendations to optimize marketing campaigns and drive business performance.

Requirements:

• Bachelor’s degree in marketing, Business, Statistics, Data Science or related field.
• Solid background in analytics, data visualization and stakeholder management with a strong business acumen and interest in the technical aspects of data processing.
• A good understanding of marketing concepts and metrics, such as demand generation, customer base marketing, marketing engagement score, and marketing funnel.
• Ability to extract meaningful information from data and to translate technical insights into business understandings and actionable recommendations to drive business performance.
• A strategic mindset and a vision for how data can drive marketing success and business growth
• Expert in Tableau, Microsoft Excel, and Google Analytics, at minimum
• Solid leadership skills with experience managing global teams and cross-functional projects, with ability to inspire and motivate a team.
• Exceptional relationship-building, communication and presentation skills, capable of engaging with executive-level stakeholders

Responsibilities:

• Plan and implement overall marketing analytics and reporting strategy.
• Clearly understands Marketing and Sales teams business objectives.
• Define the most important KPIs to track and measure the effectiveness of marketing efforts and provide insights into performance, Return on Investment (ROI), and areas for improvement.
• Drive metrics interpretation, analysis, insight, and forecast modeling in support of Marketing strategy, campaigns optimization and business performance.
• Create regular and ad-hoc reports on marketing performance, providing insights and recommendations in business review to Marketing Leaders and stakeholders.
• Socialization, education, and adoption of existing and new marketing analytics strategies, KPIs, and reports/dashboards
• Collaborate with cross-functional teams including Marketing, Sales, Product, Legal, and Finance to align analytics and reporting initiatives with business goals.
• Support data-driven decision making across the organization by providing actionable insights and recommendations.
• Influence and initiate projects to solve complex business problems with a broad impact on corporate
• Direct descriptive, diagnostic and prescriptive analyses with direct involvement in more complex projects
• Deeply understand web, product, CRM, Purchasing and Marketing Automation systems data and the underlying business processes
• Own Marketing Data Governance strategy in line with corporate programs and participate in cross-team initiatives

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